Online Poker Has Boosted The Live Poker Scene In New Jersey
Land-based casinos have often feared that online poker will kill their business. In fact, there were rumors that pressure from casino owners has played its part in the Unlawful Internet Gambling Enforcement Act of 2006 (UIGEA) that basically killed online poker, among other games, in the USA.
About 10 years later, poker is making its comeback and New Jersey is one of the states where playing online is currently legal. It turns out this actually boosted the brick-and-mortar establishments as well.
Atlantic City’s Poker Scene Is Thriving
A recent research was conducted among five of the biggest casinos in Atlantic City: Caesars’, Golden Nugget, Resorts, Tropicana, and Borgata. The operators have all stated that the return online poker didn’t lead to decrease in their customers, quite the opposite. The casinos are thriving for numerous reasons. For example, more and more people are getting familiar with poker or old customers are returning to the game thanks to the online action.
The operators are using the opportunity to cross promote both their online and offline service and it’s obviously working. The database created by the internet rooms helps the marketing site of land-based casinos as well. They are able to recruit more players and the spending is increasing.
A New Hope For The Rest Of The USA?
The experience of the Atlantic City casinos just confirms the impressions from the United Kingdom and Australia. Online rooms and brick-and-mortar casinos have been successfully cooperating in those countries for decades. Let’s hope this is another boost for the legislation of poker all across the United States.